Technology Transfer

1.【def.】
Combine Science＆Technology, through some of the procedures, transmit from Source Provider to Adaptor, it also enhances Adaptor apply to the technologic knowledge via Transfer ＆ Application.

【Pre-consideration of Technology Transfer】
A. To Identify the Technology Gap on both two parties, there is high & low level consideration in the technology domain.
B. Is it suitable for adoption for Adaptor’s knowledge experience and related facilities.
C. It is the principle to promote the effective technology transfer aggressively via Effective Interpersonal Communication.
The most effective technology transfer can be through the operation of technology transfer Team, the small team is rather easily communicated, and set up the atmosphere of mutual trust.

2.【4 Phases of Project Plan in Technology Transfer】
（1） Engineering Phase → （2） Training Phase → （3）Transfer Phase →（4）Pre-Production Phase
3. Technology Transfer & Intellectual Property Rights. IPRTechnology Transfer starts with the disclosure of basic Confidential Information the suitable IPR protecting action must be discussed, which may surely protect the advantages of the Source Provider.
A. Aggressive Protection
Pre-application in Patents、Copyrights、Trademarks New Design law registration & protection.
B. Defensive Protection
Through the negotiation on mutual parties, sign the confidential Agreement in advance.

4. Process of Technology Transfer
Provider/Seller
Adopter/Buyer
1. Identify the Technology
2. Identify the Expected Market
3. Certify the Value of Technology
4. Sales Technology Actual Operation in Technology Transfer
1. Identify the Technology
2. Identify the Inventor and Technology Owner
3. Certification of Technology.
4. Procumbent Technology
5. Actual Adoption & use

To explain in the perspectives of Provider & Adopter
4A.Identify the Technology
Provider/Seller
Adopter/Buyer
1.”Inventory Checking”
－which Technology could be sold？
2.”Analysis”
－Possible Economic Efficiency to get
3.”Law Control”
－to Prevent the Technology information reveals, to protect self-Advantages.
1.Make sure the Problem-Solving Advantages which generated
from the Adopting Technology.
4B. Market Confirmation
Provider/Seller
Adopter/Buyer
Provider confirm the Adopter will enable to commercialize and get advantages from the end-users.
Find & get the fittest Technology, and experts confirm its Applicability.
4C. Certify the Value of Technology
Provider/Seller
Adopter/Buyer
Technology Certification contains “Scientific Certification & Economic Certification”
1. Scientic Certification must prove the Substantial function of Technology, ”Testing ” is mostly & Popularity used for Technology Certification
2. Valuation Technology of Economic Technology
NetValue＝Gross Profit－Gross Expenses
Estimated Market Price＝Average end-user’s profit × estimated end-user’s － Overall Cost, Expenses of commercialization.
4D.Sales of Technology
Provider/Seller
Adopter/Buyer
1. Presentation
2. NegotiationMainly to check & actualize the mutual goals, not only price negotiation, but also make it reasonable evaluation, if the deal completed or not.
3. Deal
1.Adopter must make different Weight consideration based on way of Transfer、Price、Timing、Responsibility-taking.



4E. Action & Execution of Technology Transfer
Provider/Seller
Adopter/Buyer
Offer more assistance to help the Assembling Guidance of Technology Transfer.
Will tend to use the Active-guiding status, and actively go into details the related documents, on positive & negative side laboratory.













Text Provider:
Dr. Mikko Lin /Assistant Professor
President Asia Branding Association
Managing Director Mikko Branding Concepts.