Brand Equity in the Value of Branding-1.

Brand Equity in the Value of Branding-1.
The Concept of Brand Equity was proposed by Professor
David Aaker in Y1991. Professor Aaker pointed out:
The Value of Branding is similar as the Balance Sheet on the
Financial paper by his 300 page- book
“Managing Brand Equity “.

Assets listed on the left side and Liabilities listed on
the right side. Branding must be made by the Holistic efforts then, the positive value will be accumulated drop by drop into the Brand Assets; however, if under the worse planned management or meets a vital crisis、hit, then, the brand assets will slip down、disappear or even becomes the
negative Brand Liabilities.

The 1st aspect among the four of Brand Equity is
“Perceived Quality”, it means all of us very emphasize
the internal contents; Quality representing the most basic
element of Branding recognition. As quality linked with content, it must be done from the basic inherent point,
seeking the whole basic & full unity. Quality is being considered flawless as well as “meet customers’ needs & wants”; furthermore, the slogan “Quality is to be designed &created”, which asking us to emphasize the importance
of quality. As for Branding, there is the same concept
that Branding is a Quality Guarantee & the Commitment.

Dr. Mikko Lin (林天祥博士 Mikko 老師)
President Asia Branding Association
Managing Director Mikko Branding Concepts